At Fluent, we empower organizations though custom integrations. As businesses become increasingly data driven, they are relying on more internal systems and external services for providing that data. While this transition is bringing automation, innovation, and process scaling to many industries, it’s also presenting a host of new challenges for almost all businesses. Integrating systems that are designed to work together can be difficult enough, but many of these systems utilize incompatible data types, are executed in different languages, and often make different business domain assumptions. In this environment, industries are investing increasingly in custom systems integrations. The challenge is that, given any industry or business, the core competency is most likely not application design or systems architecture.
Because of this, new business opportunities – ones that leverage novel integration of existing software / external services – are often accompanied by ongoing challenges in daily operations and infrastructure management.